Could I be subject to libel suits? Because social media can blur the lines between the personal and the professional, Ursinus College has crafted this set of guidelines to help members of the college community protect and promote institutional and professional reputations when using social media. We suggest that all institutional pages have 2 full-time appointed employees who are identified as being responsible for content. To request an account, contact social_media [at] emerson.edu. Applications that allow you to interact with others online (e.g., Facebook, LinkedIn, Twitter) require you to carefully consider the implications of friending, linking, following, or accepting such a request from another person. Do not post confidential or proprietary information about Emerson College, its students, its alumni, or your fellow employees. For social media profile avatars, the Office of Marketing will provide a template upon request of a new page. Social media presences require diligent care and attention. The information will include recommendations for appropriate social media communication, ideas on how to create a healthy digital image and procedures for protecting yourself and your privacy online. An effective social media site requires regular updates and fresh or engaging content. LinkedIn, Facebook, Snapchat etc. These practices apply to individuals posting on behalf of the College or an official College unit, though they also are helpful for anyone posting on social media in any capacity. Linking straight to the information source is an effective way to help promote the mission of Emerson College and build community. Ask yourself, would I want to see this published in the newspaper or posted on a billboard tomorrow or 10 years from now? Do not present false or misleading information. Keep in mind that if you are posting with a College username, other users do not know you personally. Understand that content contributed to a social media site could encourage comments or discussion of opposing ideas. With social media guidelines, you can: Encourage employees to follow your official accounts; Share your company’s social media strategy ; Empower your employees to engage positively; Educate on social media best practices Be professional: Posts on social media sites that are affiliated with the College should follow the College’s voice by remaining professional in tone and in good taste. However, these tools also hold the possibility of a host of unintended consequences. For additional guidelines and information, please read and review the following policies. The same laws, expectations, and guidelines for interacting with students, prospective families, parents, alumni, donors, and other constituents apply. Most York college social media accounts cater towards prospective and current students primarily, but your account may have a different audience. Make sure that you have all the facts before you post. If your primary audience is internal (meaning you’re not trying to market or communicate your program or division to the public in any way and would prefer a more private, moderated discussion), please create a “Group” Page. Am I violating network use policy or HIPAA privacy rules? If you ever have any question about whether a message you are crafting is appropriate to post in your role as an Emerson employee, talk with your supervisor before you post. Do not include any inappropriate personal information. If you plan to use social media in your official capacity as an employee of Ursinus College, please respect the the following steps, guidelines for use & best practices listed below: Notify the college: Departments / offices / organizations that currently have a social media page or would like to start one should contact email@example.com. However, you may be able to set your site so that you can review and approve comments before they appear. Search engines can turn up posts years after they are created, and comments can be forwarded or copied. Blog comments should be responded to within a reasonable period of time. Only post pictures that you would be comfortable sharing with the general public (current and future peers, employers, etc.). The College Relations Office (CRO) has developed the following guidelines to ensure the most effective use of social media for the College's external marketing and outreach efforts. Emerson logo and trademark guidelines can be found in the Brand Center. Could I be hurting someone? Archival systems save information even if you delete a post. Include your name, title, and department, where appropriate. This allows you to respond in a timely way to comments. Discuss with your supervisor the circumstances in which you are empowered to respond directly to users and when you may need approval. Be aware that information conveyed on an Affiliated College Site are statements of the College, and be cognizant of how that information will be perceived by all readers. If you are unsure about posting something or responding to a comment, ask your supervisor for input or contact the College Communications Office. Download Rollins Social Media Guidelines (pdf) STEP 2: Social Media Account Submission Form . Please familiarize yourself with these and follow them in any social media activities in which you may be posting as … Be respectful. Social media offers a new set of tools for communication with the potential for significant impact on institutional and professional reputations. As a guideline, do not post anything that you would not present in any public forum. Privacy policies change often. Have I read the social networking site’s privacy and caching statements? When you are using social media for personal purposes and might be perceived as an agent/expert of Emerson, you need to make sure it is clear to the audience that you are not representing the position of the College or Emerson College policy. The Office of Marketing reserves the right to disable or temporarily unpublish Emerson College social media accounts that are dormant (no posts, no activity) for more than SIX months, as such stagnancy reflects poorly on the College. If your primary audience is external (meaning you want to share your program’s activities and info with the public and invite people to get involved), please create a “Fan” Page. Guidelines for Staff A framework of best practice, actionable guidance and useful resources for those managing UCL social media channels. Employees using social media on behalf of the college must abide by all applicable state and federal privacy laws, including but not limited to the Family Educational Rights and Privacy Act (FERPA), which protects the privacy of students’ records, and the Health Insurance Portability and Accountability Act (HIPAA), which protects the confidentiality of personally identifiable medical information. Am I infringing on their privacy? Choose a target audience and cater your content to them. If you make an error, correct it quickly and visibly. When using social media channels, ask yourself: Alum Honored for Work and Leadership in Clean Energy, Equity, Los Angeles Film Critics Award Gianvito’s ‘Her Socialist Smile’, Inaugural BCE Conference Offers Wisdom for Creative Entrepreneurs, Social Media Guidelines When Posting as an Individua, Social Media Guidelines When Posting on Behalf of Emerson College, Safety and Privacy Tips for Social Media Networking, Consider managing your social platforms via. Be transparent. Aim to publish at least one post per week. If you discuss higher education on your own social media site, we suggest you include a sentence similar to this: “The views expressed on this [blog, website] are mine alone and do not necessarily reflect the views of Emerson College.” This is particularly important if you could be perceived to be in a leadership role at Emerson. This will earn you respect in the online community. Cite and link to your sources whenever possible––that’s how you build community. Visit Our Bears Return Website and COVID-19 Dashboard for Updates, Harold C. Smith Program in Christian Studies, “Facebook Pages vs. Facebook Groups: What’s the Difference?”, Social networking sites (e.g. If you publish content to any website outside of Emerson and it has something to do with the work you do or subjects associated with Emerson, use a disclaimer such as this: “The postings on this site are my own and do not represent Emerson’s positions, strategies, or opinions.”. Be honest about your identity. If a question or comment is directed toward you through your social media site or page, you should do your best to reply in a timely and appropriate fashion. Moderate your site to make sure nothing is posted by others that violates confidentiality, policies, or laws. Social media is defined as any set of accessible technologies and channels targeted at forming and enabling a community of participants to interact and collaborate. For instance, what if I want to remove something I posted as a joke or to make a point? It’s appropriate to post at work if your comments are directly related to accomplishing work goals, such as seeking sources for information or working with others to resolve a problem. E. Should I create a Facebook Page or a Facebook Group? Quickly recall a post or respond quickly when asked for correction when you make a mistake. Review Emerson policies for more information on your responsibility as an Emerson employee. Hillcrest Christian College: Social Media Group & Page Guidelines By using the Hillcrest Christian College Facebook groups or pages, you agree: That you will not post any material which is knowingly false and/or defamatory, inaccurate, abusive, vulgar, hateful, harassing, obscene, profane, sexually oriented, threatening, invasive of a person's privacy, or which otherwise breaches any law. A common practice among individuals who write about the industry in which they work is to include a disclaimer on their site, usually on their “About Me” page. While social media tools are changing the way we work and how we connect with the public and other higher education institutions, Emerson policies and practices for sharing information remain the same. The following are some guidelines to follow in these cases. If you feel angry or passionate about a subject, it’s wise to delay posting until you are calm and clear-headed. With the influx of information in the web era, your readers will be quick to ignore or delete you if your information is not helpful to them. Having a presence in these areas helps Carleton raise its visibility and connect with our external audiences. Expectations We expect all who participate in social media on behalf of Gettysburg College to understand and to follow these guidelines. There’s no such thing as a “private” social media site. Have I asked permission to post someone else’s image or information? How much information do I want strangers to know about me? They view what you post as coming from the College. The line between professional and personal business is sometimes blurred: Be thoughtful about your posting’s content and potential audiences. The rapid growth of social media technologies combined with their ease of use and pervasiveness make them attractive channels of communication. STEP 1: Review the Social Media Guidelines. It’s better to verify information with a source first than to have to post a correction or retraction later. • Share information you think others would enjoy or find useful. A UCL Staff login is required for access. STEP 3: Student Organizations Only. Make sure that you have all the facts before you post. While the recommended minimum frequency is once to twice a week, be sure not to overload your followers with updates. 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